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Tips For Making The Most Of Your Corporate Image From A Los Angeles Business Portrait Photographer

By Gary Morgan


Your corporate image is important. It's not unusual for potential clients to check out the team page on your company's website. This is where they will see you for the first time and have a chance to read about your background and experience. It's critical that you look as professional as possible. A Los Angeles business portrait photographer has some suggestions for creating that all important good first impression.

Whenever you are having a professional photograph taken, you need to plan your outfit carefully. It should match the type of business you are in as well make a statement about your place in the corporate environment. No matter your position however, there is clothing that needs to be avoided.

You want to avoid patterns and stripes. They might look great in a mirror, but in a photo they will create a moire effect when reduced to fit onto a web page or in a company brochure. Sometimes the plainer you look in the mirror, the better you'll look in the photo.

You should think about how the photo will eventually be used. Many times corporate photos are changed to black and white images or reduced to be used as thumbnails. These uses will eliminate any subtle variation in color tones in the clothing you're wearing. Your pale pink tie, that looks great against your snowy white shirt in the mirror, will all but disappear in this kind of photo.

If you have a job in an industry considered creative, a suit and tie might not be what you want to wear. You still have to be careful if you normally wear tee shirts with logos or other types of graphics. Most corporate portraits are head shots, or head and shoulders, which will cut into your logo and detract from your image. Wild patterns on shirts and ties don't translate well when pictures are reduced.

When you are having a professional photograph taken, the photographer is probably going to have you sitting under high intensity lighting. If you sweat easily, you don't want your face, especially your brow and upper lip, to come out shiny. Applying some foundation is a good idea for the women in the group. If you don't feel comfortable with that, run a damp cloth over your face right before you get in front of the camera.

Photographers are always surprised at how many clients come into their studio for formal portraits with their hair a total mess. This is more often the case with women than men because men tend to have shorter hair. Photographers suggest bringing a brush, gel, and hairspray along with you in case you get caught in a gust of wind on the way to the studio. It's important that your hair look immaculate.

To wear your glasses or not to wear your glasses is a question photographers get all the time. Their advice is to wear them if that is what you usually do. If you only wear them occasionally, leave them off. The lenses must be completely clear if you wear the glasses.




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